How can we create payment experiences that inspire genuine brand affection? FTT Embedded Finance UK and Europe presented an exclusive panel discussion with Derek Stewart (Founder and CEO at PAYSME), Otabek Nuritdinov (Co-Founder and CEO at StormPay), Alex Reddish (Managing Director at Tribe Payments) and moderated by Tasneem Harnekar (Global Head of Operations at Alchemy Crew). Our rockstar speakers questioned the role that fintechs really play in the payments process and explored whether we are getting into the age of the super-app.

This session will give you an understanding of how the last mile has become as important as the first on the customer journey: A look at the payments process from the end-user point of view, discuss why the payments experience needs to remain consistently invisible, but conspicuously tailored.

Since outside of the industry bubble it’s really all about end user experience – Panellists discussed the big questions: Are there any existing industry solutions fit for purpose? Is there a bit that the consumer needs to understand? Does making financial services a seamless and invisible process put customers at risk?

Watch the full video below.

We already have a save the date for next year’s FTT Embedded Finance UK and Europe: Payments and Insurance Summit (28th of April 2022, London) and look forward to continuing to grow on the disruptive community we have brought together.