The increase of brand awareness and engagement on social media usage for the better part of a decade has created two types of content architects—the individual creator and the corporation. The individual creator is generally self-employed, operating a small business and managing social media engagement to monetize the brand. On the other hand, big tech

Embedded Insurance 2.0 – a  Multi-Trillion dollar opportunity for brands The insurance industry has long been ripe for disruption. Think of the last time you bought insurance: the amount of paperwork, the pages of difficult-to-understand terms, the uncertainty about what you are covered for, the ‘one-size fits all’ product with unaffordable pricing etc. Not to

According to the FCA’s Financial Lives 2020 survey, 53% of the UK’s population surveyed responded as not having insurance products. This difference between the volume of insurance that is economically beneficial for society and the volume of coverage that is actually purchased, is defined as the protection gap. The impact of this protection gap translates