Customer loyalty rewards programs have become a best practice for retailers and service providers of all kinds and have been since American Airlines introduced the first frequent flier program in 1981. Rewards programs drive business and customer value in addition to encouraging engagement, spending and advocacy. The maximization of these services has truly taken on

Taking a jobs-to-be-done approach to embedded finance  The logic of embedded finance is obvious, what’s needed is to bring it to life. Embedded finance is transformative “Software is eating the world, and #embeddedfinance is its chocolate sauce on top” – Shaul David, Head of Growth at Railsbank (Twitter) Embedded finance is transformative. And people are

Embedded Insurance 2.0 – a  Multi-Trillion dollar opportunity for brands The insurance industry has long been ripe for disruption. Think of the last time you bought insurance: the amount of paperwork, the pages of difficult-to-understand terms, the uncertainty about what you are covered for, the ‘one-size fits all’ product with unaffordable pricing etc. Not to

What does Embedded Finance mean for banks and established financial institutions? Is this a further disaggregation of the services they offer? Looking at some of the new ‘players’ – big tech, retailers, manufacturers and so on, will this translate into a further erosion of the incumbents’ hold on the customer? FTT Embedded Finance North America

At FTT Embedded Finance North America, we were joined by Simon Torrance, CEO at Embedded Finance & Super App Strategies and Executive Working Group Member at World Economic Forum. As an industry expert, Simon provided a commercial perspective of the industry, reviewing the scale of the opportunity for embedded finance in the North American market:

Embedded Finance: Why we are at an inflection point A large majority of Americans own smartphones, and nearly two-thirds of those consumers make purchases using their devices. It’s clear that the U.S. consumer market of the future is going to center around embedded digital experiences, with financial functionality incorporated into commercial apps and websites. In

This summer, we experienced first-hand a demonstration of what inclusion in the sports world looks like through the Tokyo Olympics 2021. The global event introduced new sports like skateboarding to the masses, and reintroduced events like softball and karate into the list of competitions. Given its massive platform, the Olympics draws awareness of these lesser-known

Offering opportunities and creating challenges for incumbents and new entrants alike, one trend that is disrupting banking and payments in a big way is embedded finance. Put simply, embedded finance is the incorporation of financial functions into non-financial settings. For example, this could be a Buy Now, Pay Later lending proposition on a shopping platform

It’s not hard to see why consumers have embraced Buy Now Pay Later (BNPL) services with open arms in recent years. According to research from Finder.com, 37% of Brits say they have used a BNPL service in the past with more than half of BNPL users reporting to use these services more since the beginning of COVID.  While BNPL is growing increasingly popular, especially among Millennials,

Digital lending has been one of the key areas of focus in the digitalisation efforts of financial service providers during recent years, with Covid 19 accelerating it further and at an unprecedented pace. It is estimated that the digital lending platform market will account for $15.3 billion by 2026, up from $3.5 billion in 2018.[1]