The Fintech Talents team, along with our partners at Marqeta, set off on an epic road trip to explore growing European fintech hubs. Three cities in one week – Paris, Stockholm and Berlin – yielded fantastic insight and the opportunity to speak to leading innovators along the way.
During the Stockholm stop of the Fintech Talents Road Trip, we spoke with Ulrika Andersson, Chief Partnership Officer at Gimi, to learn more about her work on educating the younger generation on personal finance.
Ulrika explains how she hopes to see more collaboration between fintechs and major players in financial services to innovate the social impact journey. The youth of today are the future and we need to support them in their journey. From ensuring that they are familiar with the technology, to ensuring their understanding of privacy and personal finance, in order to prepare them with the best foot forward into adult life.
In a society where there is a growing number of solutions available to address those challenges, there needs to be a sense of responsibility for bringing what these solutions offer to young people so that they can grow up feeling safe, secure and with the requisite knowledge.
Ulrika also shares her thoughts towards the changing trends within the fintech industry from a social impact perspective. Whilst environmental fintechs have been a focus, the industry is starting to see trends towards social impact growing too, particularly when it comes to education.
Gimi is an educational app that teaches children and young adults about money and helps them keep track of their pocket money, earn their own money, and reach their dreams.
Want to hear more about financial health, personal finance management and the future of fintech?
Join c-level executives, founders and technology leaders from across financial institutions, fintechs and technology providers at the FTT Fintech Festival on the 11th – 12th November 2024 at The Brewery, London as we explore the digital transformation of the financial services landscape. From their analysis of the macroeconomic context to the drivers of changing customer behaviour, their views will help set the scene for an ever-evolving industry.
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