Will Hackett, Head of European FinTech Practice, Pangea examines the how B2B FinTech is differentiating themselves within the market by building their own direct to market propositions to leverage, test and prove their revenue models, which Hackett says is “actually 10 times more exciting for the banks.”

This direct to market approach allows FinTech companies to skip the need to go into “‘The Circle of Death within FinTech’, which is ending up in innovation or acceleration driven programs, which actually don’t have results driven outcomes and lead to enterprise sales.”

That said, Hackett is not planning a funeral for proofs of concepts any time soon.

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