The financial services industry has changed in profound ways in recent years. Financial services are now being offered  by providers of products and services from other industries, instigating the development of new ecosystems.

As we welcome new challengers and disruptors to financial services industry, what are financial institutions doing to preserve market share and acquire new customers? Is there room for a new business model that helps all players in the ecosystem win? Is embedded finance the future?

FTT Embedded Finance UK and Europe curated an exciting panel discussion with Dr. Kumar Bhaskaran, Innovation and Technology Scout, Office of CTO at IBM Cloud; Janine Hirt, Chief Executive Officer at Innovate Finance; Josh Vazquez, Chief Executive Officer at Clubview; Guy Kashtan, Chief Executive Officer at Rewire.to; and moderator Ash Bhatia, Chief Executive Officer at Shipyard Innovation to explore the future direction of embedded finance. They discussed some of the best examples of embedded finance seen in the industry, how partnerships can aid embedded finance to scale and  they share a view as to what the next 5 years hold for embedded finance.

Watch the full video below.

We already have a save the date for next year’s FTT Embedded Finance UK and Europe: Payments and Insurance Summit (28th of April 2022, London) and look forward to continuing to grow this exciting and disruptive community.