In December 2020, Marqeta set out to learn more about how Generation Z likes to bank. They surveyed over 500 people, aged 12–23 in the UK and the results are instructive.

Key learnings:

• Gain insight in Gen Z’s banking and payments usage, their expectations, and future financial priorities
• Discover how Gen Z is impacted by brands and brand loyalty and how that can shape future services for this economic powerhouse cohort.
• Learn more about how Gen Z behaviour is shaped by their digital experience and online interactions.

Gen Z now represents 40% of global consumers. It is time for providers to better understand this generation and adapt their products and services to meet their needs.

Find out how in Marqeta’ s whitepaper