Another highlight from Fintech Talents North America – Lianna Brinded, Head of Yahoo Finance UK sat down with Jill Castilla, CEO of Citizens Bank of Edmond. It is a fascinating story of the 120-year-old, one branch Community Bank in Oklahoma and their journey from a troubled institution following the financial crisis to a model of innovation.

As Castilla notes the past year has brought waves of challenges. A crisis required ‘economic first-responders’ to help sustain their community in a time of need. Learn how Citizens Bank of Edmond reached out to their customers and ultimately became a national advocate for small businesses, signposting what they needed to survive a crisis.

From their partnership with Mark Cuban and award-winning collaboration with fintechs to deliver stimulus funds to customers and get PPP loans out the door to anxious small businesses, this is a case study of innovation with impact. It brings to life the potential of melding the purpose and understanding of community banks with the innovative technology of fintechs to deliver effective outcomes to consumers and businesses across the United States.

Watch in full to learn more about the ‘MacGyvers’ of community banking where innovation doesn’t have to cost the world.