Hali Khan, Vice President – EMEA at Zafin joined us for our ongoing series – FTT Chats – where we sit down with the great and the good of FinTech to discuss innovation, new entrants, and emerging technologies.

During our chat Hali discussed the fundamental notion of customer-centricity, for financial institutions truly looking to put their customer at the heart of business considerations throughout the entire end-to-end experience. She highlights changing expectations for a digital journey, the concept of the omni channel and how banks must look to end customer fragmentation.

We went on to discuss how banks and building societies can keep up with the fast pace of change in the financial services industry. Hali outlined how financial institutions might navigate the difficulties of siloed systems and make use of transparent and comprehensive data to become proactive instead of reactive in driving customer satisfaction.

Hali described her excitement at overseeing this process, noting “Banks can dramatically improve their strategic and tactical agility, to see that is really truly exciting and rather game changing, fantastic to see in action”.

Zafin will be joining us at FTT Virtual Building Societies ‘Innovation is Wherever you Build it’ on 21st October.